In marketing, we constantly talk about adding value to your product. This is because customers these days aren’t just going to buy it because you told them to. They are smart and fickle, and with the Internet bringing every competitor to them at lightning speed, you really have to add more to your product if you want to sell it. The trick we use to understand how to do this is to put yourself in the buyer’s shoes and ask: ‘What’s in it for me?’
I’ve found it easy to add value to non-fiction books or products – it’s what I do in my blog every day. You give free advice, free ebooks, free printables, free valuable items. But, how does this translate to fiction, and how can a self-publisher or Indie author add more value?
Here is an inside view of how I plan on adding value to my fiction novel. In short, I’m hoping to prolong the experience you get from reading my fiction.
I’m going to do this by:
- Creating a website that has character profiles, illustrations and something extra you might not find in the novel … perhaps a sneak peak to the next in the series.
- Creating interactive items for the i-book. With technology so advanced now, I’m going to add secret content you can view when you purchase the ibook. Click on the link, and it will take you to a sealed section on my website.
- Excerpts from your novel for free on your website
- Cut scenes – perhaps your novel was getting too long. Do you have any scenes that can still be used and shared?
- Merchandise – otherwise known as SWAG (link to your cafe press or Zazzle store)
- Free wallpapers using your cover artwork
- My character works in a bar, so I’m going to release an ebook/flyer that includes special recipes for cocktails
- Once you get to the next book in your series or next novel – add a sample chapter at the end of your previous book
- Write an in between novella and offer it for free
- Video trailers
- Create a social media exclusive short series
And if you’re really smart, you’ll think of something you can give for free once people have purchased your novel, when they provide proof of purchase in order to get said free thing, you should have an email in which you can send a request a few weeks later for a book review.