P is for Promotion

Lana PecherczykAll0 Comments

As a self-publisher, you are in charge of drumming up business for your products. Here are a few ideas you can use to help spread the word about your novel.


One way of doing this is through paid promotion, or in another word, advertising. There are a few ways I have come across over time which I believe a worth while exploring.

  1. Facebook – The benefits of running a Facebook campaign is that you can customise your keywords to specific ‘likes’ your ideal customer would have. For example, if you write horror stories and you believe your work is similar to Stephen King, you can add the like ‘Stephen King’. You can track click throughs, but you can’t track what happens on Amazon, Apple etc after they have left Facebook.
  2. BookBub – You have to apply to get a Bookbub ad, and I haven’t done this yet. I’m waiting to write more in a particular series, so that if I offer the first for free, or at a discount, the reader will hopefully want to read on to the next in the series. You also need to have a certain amount of positive reviews to get this one across the line.
  3. Freebooksy – Similar to Bookbub, but cheaper and there is no application. They take everyone as long as you pay
  4. Netgally or Storycartel – a great place to get reviews on your book. You won’t actually get sales, but more positive reviews are better to sell more books.
  5. Blog Tour – You have to pay for a blog tour, but if you get any actual book sales out of it, you’d be lucky. Once again, this is a good marketing tool to gain awareness of your novel, and to get people to sign up to your newsletter. The best way to find a blog tour company is to google the keywords ‘Blog Tour’ and your genre.


  1. Social Media – This is a tricky one. If you already have a great lot of followers who are engaged with your books, then fine. But if you are just starting out, don’t expect much on this front. You don’t want to blast your only followers with nothing but sales, it can get tiresome.
  2. E-Newsletter – Send out an email every time you have a sale, or release a new book.
  3. Email Signature – Offer a free read, or link to your stories in your email signature.
  4. Blogs – approach blogs yourself to see if you can get a review. Most often, you give your book for free in exchange for an honest review
  5. Forums  – Find forums where readers of your genre get together and discuss books. You have to be part of the conversation here, not just promoting your own novel.

These are just a few, but I do have a list of over 75 ideas in my Ultimate Novel Marketing Kit (printables available on Etsy) if you want more.

Do you have any ideas that work?

About the Author

Lana Pecherczyk

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Don't miss anything from the Author Zoo blog, sign up to the e-newsletter today. Lana Pecherczyk is an author, artist and bookshop marketer from Perth, Western Australia. She's the Webmistress for Romance Writers of Australia (and no, that's not Spiderman's lover). Is a fan of 'pro-caffeinating' and writes in many genres, including romance, comedy, fantasy and paranormal. She also loves Sailormoon. No judgement.


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