Build Your Author Website Using WordPress

Lana PecherczykBlogging, Marketing0 Comments

Want to learn how to make an awesome WordPress website? Take control of your career and learn how to manage a simple WordPress website and blog then turn it into a successful self-managed powerhouse for your author business. Learn via easy walk-through videos as I build an author website before your eyes, and talk about content creation, e-commerce, traffic acquirement and more. At $30 AUS for RWA members, you can’t go wrong! Downloadable PDFs and worksheets will be available so you can revise at your leisure. Whether you’re a digital immigrant or an author just wanting the latest hot tips on … Read More

My Personal Slush Pile Heaven and Hell – Love, Hate or Date

Lana PecherczykAll, Book Reviews, Marketing, Writing13 Comments

The Love, Hate or Date session at the recent RWA conference in Adelaide was where writers were asked to submit their first two pages anonymously in the expectation that it would be read out in public for a panel of top editors and agents to advise on when they’d say no before adding it to the slush pile. Funnily enough, Love, Hate and Date is exactly the path my emotions took when it was my turn. LOVE When I first heard that the RWA conference was holding a Love, Hate or Date session this year, initially, my reaction was – what a fabulous idea. … Read More

The Bold and the Beautiful – Do all Romance Characters Need to Be Perfect?

Lana PecherczykAll, Marketing, Writing0 Comments

Whether we like to admit it, or not, we’ve all fallen prey to a book boyfriend (or girlfriend) or two.  And there are many of these characters, especially in romance, that are described as ‘extremely attractive’, ‘well built’, or my favourite, ‘hubba-hubba’ – I could go on, but I won’t. The point is, that it seems for a romance to survive the mainstream market, the main protagonists need to fit the general bill of what it means to be attractive – visually perfect. Just have a look at the Disney cartoons, for example. Mainstream loves perfection. But do we need … Read More

18 truths about getting your self-published book into a bookstore

Lana PecherczykMarketing, Self Publishing0 Comments

I’ve been working in the marketing department of an independent bookstore for the last six months and have learnt quite a lot of truths that affect how a self-publisher gets their book into a local store. I’m in Australia, so these tips are localised. They may work internationally, but as I’ve never worked in another book store, I’m not sure. So, here are the truths I’ve learnt: Using Ingram Spark is best. Check your prices are relevant to others similar to yours. Also check to make sure that the bookseller is getting the right RRP price. Sometimes Ingram can go off … Read More

How to create the best author brand to help you stand out

Lana PecherczykMarketing, Self Publishing0 Comments

B is for Brand – Self Publishing from A to Z What is a brand? In my opinion, a brand is the lasting impression your product (or you) leave behind on a person. It’s what distinguishes you from the rest. It’s what makes you better than your competitors. On my own website, I use animal imagery merged with writing/reading glasses in black and white offset against bright colours. I want my readers to remember that blog with the animals. The Zoo, is my metaphor for how crazy it can get in publishing, but it doesn’t have to get WILD.

DIY Book Cover Design Walkthrough Part 1.

Lana PecherczykArt & Design, Marketing, Self Publishing0 Comments

You can judge a book by its cover. If you intend to tackle the subject yourself, and don’t know where to start, read on. This walk through is for the background picture in my book cover only. I will do a typography tutorial later. In this part 1, we are going to talk about the planning and prep to get you to the designing stage. I’m sorry I simply don’t have the room to do a word for word tutorial. That’s why this is just a walk through and it will even be spread across a few parts. Here’s a tip … Read More

The Ultimate Novel Marketing Kit

Lana PecherczykMarketing, Self Publishing0 Comments

The Ultimate Novel Marketing Kit is here! I’ve created this kit to compliment my two other kits – the Planning Kit, and the Editing Kit. For many of you who have just finished NaNoWriMo, you have a novel or novella you have finished and need to go about marketing it. You can buy the kit from my Etsy page – ButterflyandBear. Author and book marketing involves :