How to create the best author brand to help you stand out

Lana PecherczykMarketing, Self Publishing0 Comments

B is for Brand – Self Publishing from A to Z What is a brand? In my opinion, a brand is the lasting impression your product (or you) leave behind on a person. It’s what distinguishes you from the rest. It’s what makes you better than your competitors. On my own website, I use animal imagery merged with writing/reading glasses in black and white offset against bright colours. I want my readers to remember that blog with the animals. The Zoo, is my metaphor for how crazy it can get in publishing, but it doesn’t have to get WILD.

DIY Book Cover Design Walkthrough Part 1.

Lana PecherczykArt & Design, Marketing, Self Publishing0 Comments

You can judge a book by its cover. If you intend to tackle the subject yourself, and don’t know where to start, read on. This walk through is for the background picture in my book cover only. I will do a typography tutorial later. In this part 1, we are going to talk about the planning and prep to get you to the designing stage. I’m sorry I simply don’t have the room to do a word for word tutorial. That’s why this is just a walk through and it will even be spread across a few parts. Here’s a tip … Read More

The Ultimate Novel Marketing Kit

Lana PecherczykMarketing, Self Publishing0 Comments

The Ultimate Novel Marketing Kit is here! I’ve created this kit to compliment my two other kits – the Planning Kit, and the Editing Kit. For many of you who have just finished NaNoWriMo, you have a novel or novella you have finished and need to go about marketing it. You can buy the kit from my Etsy page – ButterflyandBear. Author and book marketing involves :

Blurbs – Tips on writing them

Lana PecherczykAll, Self Publishing, Writing3 Comments

For a beginner writer, it’s hard. In fact, I’m supposing it’s difficult for most writers. So what is a blurb? A blurb is the paragraph (or two) that goes on the back of your book, or in terms of ebooks, the description area of your sales page. The purpose of a blurb, unlike a synopsis is to give a teaser and entice your reader, not to give away any spoilers. In other words, it’s a sales pitch.